Real Estate & Architecture
Toronto: A City Film
- Client
- Bojaca Homes · RE/MAX
- Year
- August 2026
- Role
- Direction · Camera · Edit · Color
The problem
Real estate marketing sells the property and forgets the city. Bojaca Homes wanted the opposite: a piece about Toronto itself, honest about the chaos, that still makes you want to live in it.
What I did
- 01
Shot it as a film rather than a promo, composing for the frame with the city as the subject and no listing to serve.
- 02
Built the edit on the contrast the brief asked for, cutting from congestion into the quiet that sits inside it.
- 03
Graded for cinema rather than for brightness, holding the shadows dense so the city reads as a place instead of a brochure.
What it produced
- Published to social, primarily Instagram.
- Lifted engagement and follower growth for Bojaca Homes.
Instagram · lifted engagement and follower growth