Content & Growth
Empaque y Vamos
- Client
- Own channel
- Year
- 2021–present
- Role
- Research · Direction · Edit · Motion graphics · Retention
- Watch
- See it live ↗
Published work
Brands that sponsored the channel
The problem
Advice about moving to Canada is mostly written by people who never had to move. Empaque y Vamos is the opposite: a channel by migrants for migrants, showing what a foreigner's life here actually looks like.
What I did
- 01
Research and script long-form explainers on Canada for a Spanish-speaking audience.
- 02
Shoot, edit, grade and animate every piece solo, including the motion graphics that carry the explanation.
- 03
Treat formats as experiments: test them against watch-time data, keep the ones that survive, and write down the editing rules that made them work.
- 04
Cut against retention curves rather than instinct, treating the first seconds as the whole decision.
- 05
Publish on a cadence the channel can actually sustain, because consistency compounds and bursts do not.
What it produced
- 300+ videos published across YouTube and Instagram.
- 200k+ followers, organic, with no paid spend.
- Eight national brands sponsored the channel to reach that audience.
300+ videos · 200k+ organic followers · 8 national brands