Content & Growth
L Health Fit: Social Content
- Client
- L Health Fit
- Year
- June 2024
- Role
- Direction · Camera · Edit · Kinetic type · Retention
The problem
A health professional's credibility does not transfer to a feed on its own. The knowledge is real, but a feed rewards how a thing is cut, not how qualified the person saying it is.
What I did
- 01
Built each piece around a hook that lands before the advice does, because nobody reaches the value if they leave in the first second.
- 02
Shot and cut vertical with kinetic type carrying the message, so the videos work with the sound off.
- 03
Held one look across the set, so the feed reads as a channel instead of a pile of clips.
What it produced
- The pieces became the top performers on his channels.
Top-performing videos on the client's channels