Commercial & Advertising
ICEAP: Summer Camp
- Client
- ICEAP
- Year
- September 2024
- Role
- Direction · Camera · Edit · Color
The problem
The people deciding are parents who will never see the place. The film has to do the job a campus visit would: make a camp in another country feel safe, real and worth the flight.
What I did
- 01
Filmed the programme as it actually runs, so parents see the real rooms, the real staff and the real kids rather than a brochure.
- 02
Led with what happens to a child there instead of with the facilities, because that is what a parent is deciding about.
- 03
Cut for a school screening, where the film plays to a room of parents rather than to a phone.
What it produced
- Screened in schools outside Canada as the camp's pitch to parents.